Casino Marketing Masterclass for Online, Land Based and Hybrid Casino Professionals
Pricing: 1,500 euro per person (travel & accommodation not included)
3 days x 8 hours per day - 23rd, 24th & 25th March - Haarlem, The Netherlands
About the Masterclass
Training in Haarlem, The Netherlands.
Perhaps the biggest challenge casino marketers face today is not from nearby casinos but from all of the ways a customer can find entertainment and more specifically gambling entertainment. So marketers have to understand what would motivate a visit and then create programs the give customers a “reason to visit.”
This course will take you through the marketing section of any casino's business plan. The goal would be to give participants the tools to build a marketing plan and a calendar that they can use to project revenues and expenses.
This course is for marketing directors, managers and supervisors and is perfectly suited for training marketing support staff as they prepare for career advancement.
Course Content
The six modules would follow a typical marketing plan. Each day will cover two modules.
Day 1
Module 1, introduction (for landbased and online)
- Introduction of trainer and trainees
- The history of the casino and the products
- How do casinos communicate, landbased and online
Module 2, the basics (for landbased and online)
- How do the games work
- Mathematical models
- House hold & RTP
Module 3, Player Profiles (for landbased and online)
- Player Psychology
- Types of players
- Player expectations
Module 4, Promotions (examples from landbased, inspiration for online)
- Which promotions work for which type of player
- How can online casinos learn from landbased
Module 5, Responsible Gambling (for landbased and online)
- Why RG is a must for our survival
- Why RG is easier than you think
- Practical tips to make good steps
Module 6, ESG (for landbased and online)
- How to act responsible as a company
- Be part of society and give back
Module 7, Promotions part 2 (for landbased and online)
- How to build a business case for promotions
- Player value, what is the true cost of free spins and deposit bonuses
- ROI calculations
Module 8, Loyalty Program (more for landbased)
- How to setup such a program
- How much can you give back in points, discount etc
- How to make it a success
Module 9, Database Marketing (for landbased and online)
- What to learn from your data
- How to use data as basis for your Marketing strategy
- How to setup CRM
Module 10, Segmentation (for landbased and online)
- How to look for segments
- Which offers are for which segments
What Is Included?
- Onboarding welcome pack containing: A pre-course questionnaire (to understand your expectations), The latest course syllabus, Joining instructions and The pre-course material
- Including lunch and refreshments
- Including dinner on the first evening
- Opportunity to network and interact with your peers
- Question and answers opportunity after each module
- Course materials
- Certificate of Course Completion
- Post course feedback
- Free post course private 20 minute 1-on-1 follow up session with the coach
- CPD Accreditation Certificate
