It’s all about Marketing for Electronic Gaming Equipment!

Although the acclaimed course from The Electronic Gaming Academy (previously known as The Slot Academy) was never gone, it’s been a while that a Face-2-Face Open Course has been executed.

The course will take place on location in Leiden (the Netherlands), 1 train-stop away from Schiphol Airport, on Tuesday November 5, Wednesday November 6, Thursday November 7 and Friday-morning November 8.

The highly interactive course tailors to all levels of Management involved with managing Electronic Gaming Equipment in Casinos or Electronic Casinos (Arcades), but also to Sales Representatives, R&D Staff and others working for Electronic Gaming Equipment Suppliers.

Based on a proven concept and decades long experience, Lucien will introduce the various types of Casino Visitor Profiles (their expectations and motivations) and the relevance of understanding these differences. During the course the model of the 7 Ps of the Extended Marketing Mix for the Service Industry is being used to explain how to use Product (configuration and settings), Price (minimum bet, maximum bet and ‘spread’), Placement (of equipment), (bet-based) Promotion, Personnel, Physical Environment and Process Management (WHY comes before What and How) to exceed the expectations of the different Casino Visitor Profiles.

The course is priced at 1.500 € (plus VAT) and includes lunches, coffee breaks and dinner on Thursday evening. Special rates apply in the Boutique Hotels van Leyden. The training room has limited capacity; therefore, full = full.

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