How to take modernise your brand and engage with your VIPs
2 days x 2.5 hours - 4th & 5th December
Take a step into the most current, modern, and advanced approaches to VIP program development and VIP brand creation.
This new VIP training program will outline and help you, as the operator, to understand the intricate details of building out your VIP segments, understanding the impact of technology such as AI and how it helps VIP programs to get ahead, player behaviours and personalisation, establishing yourself as a VIP-centric brand and ultimately, preparing yourselves to manage your most valuable players, VIPs.
Who is this course for? - Igaming Operators, Land based Operators, Start ups. regulators
Role function ideas: Marketing Managers, VIP programme Managers, Loyalty scheme managers, Customer experience managers, General managers, Finance managers, customer acquisition and retention specialists CEO, CFO,CMO
CPD Accredited Course
Course Schedule
Day 1, Module 1 - Introduction - Introduction to Customer Acquisition, Retention and VIP Management
Day 1, Module 2 - Definitions and Insights
Day 1, Module 3 - VIP Programs
Day 1, Module 4 - VIP Brand Creation
Day 1, Module 5 - Turnkey Solutions versus In-House
Day 2, Module 6 - Segmentation
Day 2, Module 7 - Managing VIP Players
Day 2, Module 8 - Early Detection and Pre-VIP
Day 2, Module 10 - Early Detection and Artificial Intelligence (AI)
Day 2, Module 11 - Launching a VIP Program