Take a step into the most current, modern, and advanced approaches to VIP program development and VIP brand creation.

This intensive training is designed to help operators refine and future-proof their VIP strategies by mastering:

- The intricate details of building out your VIP segments.

- Understanding the impact of technology such as AI and how it helps VIP programs to get ahead, understand player behaviours, and leverage data-driven personalisation.

- Establishing yourself as a VIP-centric brand.

- Ultimately, preparing yourselves to manage and retain your most valuable players, VIPs.

Who should attend? iGaming operators, land-based operators, start-ups, regulators.

Relevant roles: VIP Program Managers, Loyalty Scheme Managers, Marketing Managers, Customer Experience Managers, General Managers, Finance Managers, Customer Acquisition and Retention Specialists, C-Suite Executives (CEO, CFO, CMO)

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