Managing affiliate programs is tough. The challenge facing every affiliate manager in the land is how do you walk the tight rope that is on one hand building a robust sustainable strategy that balances public opinion, responsible gaming and regulatory obligations while remaining competitive within an evolving environment that isn’t a level playing field.

How do you build a deliberately inconsistent strategy?

3 challenges every affiliate manager face are:

- Demonstrating a unique selling point that attracts the right affiliates and allows you to build a strategic strategy that does not just play to the short term demands of stakeholders.

- Creating an agile product portfolio that is future proof

- Efficiently adapting to the shapeshifting market engagement techniques

Who is this course for? iGaming Operators & Start ups

Role function ideas: General managers, Marketing managers, Affiliate executives, Affiliate managers, customer experience managers, Heads of customers acquisition, customer engagement managers, Customer retention managers

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