Fundamentals of CRM for Online Gaming and Betting Companies

1. Self Introduction and overview of experience within iGaming

2. Overview of CRM:

● Definition and importance of CRM.

● Evolution of CRM in the online gaming and betting industry.

● How CRM has evolved from heavily incentivising players to engaging

players as precursor to retaining players.

3. Key Objectives of CRM:

● Customer acquisition: Strategies to attract new customers.

● Customer retention: Techniques to keep customers engaged - product

specific.

● How does player behaviour differ by product?

● The role of a sound bonus strategy in CRM.

● The funnel approach to segmenting players by lifecycle stage.

● The importance of testing in an ever-changing environment

● Customer satisfaction and loyalty: Building long-term relationships

4. CRM Software and Tools:

● Overview of popular CRM platforms (e.g., Salesforce, HubSpot, Solitics,

D-engage and Optimove).

● Bonus features and functionalities specific to gaming and betting.

● How does an omni-channel communication approach boost player

retention?

Register
March 4, 2025
 | 
4:00 pm
go academy knowledge Hive
Register

Latest Events

All Events

Elevating Excellence: An Introduction to VIP & Premium Service

Due to popular demand, we’re excited to introduce a brand-new course tailored for those looking to break into VIP, enhance their existing VIP service levels, or establish their own elite in-house VIP team from the ground up.

April 24, 2025
3:00 pm
GO-Academy Knowledge Hive

AI in Gaming & Betting: The Good, The Bad & The Predictive

Dive into the world of AI and its transformative role in gaming and betting. This workshop unpacks the mechanics behind AI-driven insights, exploring how machine learning powers personalization, predictive analytics, and large-scale decision-making. We'll examine the benefits and risks of AI, from enhancing user experience to ethical concerns, and uncover global trends shaping the industry's future.

April 29, 2025
4:00 pm
Go-Academy Knowledge Hive