African Insights: Unlocking African IGaming & Betting growth through the power of Affiliate Marketing

African operators are constantly being told they need to use Affiliates within their marketing Mix to attract players however the challenge is how do you go about finding and understanding the value of affiliates to increase revenue.

3 challenges it will cover:

- How do you find the right affiliates

- Once you have found the right affiliates, How do you go about managing them?

- How do you optimise them and continue growth.

This session is for iGaming operators, online casinos, sportsbooks, regulators and B2B. Role function ideas: Head of Marketing, Heads of Affiliates, Heads of CRM, CFO, CEO, CMO, CRO, Director of Operations, Director of Finance, Director of Marketing, Director of Revenue, Finance Manager, Marketing Manager, Affiliate Manager, CRM Manager.

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