Wendy Lawrence

Wendy was a founder member of the initial Camelot UK National Lottery start-up team, creating, launching and managing National Lottery Instants. For the last 12 years, Wendy has worked as a consultant within several of the leading lottery vendors working on strategy, business development and most specifically, interactive development and e-marketing.
An experienced ecommerce strategist and operator, with over 20 years of marketing experience, Wendy has pioneered innovation, being at the forefront of developing interactive customer strategy and marketing across a range of direct to consumer businesses in lottery, finance, retail and travel.